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Article Quality
Understand the checks that help an article stay useful, readable, on-brand, and ready for search and AI discovery.
A strong article answers the intended question clearly, gives the reader a logical path through the topic, and supports the wider content plan.
Quality workflow
Start from intent
Confirm the target keyword, audience, and purpose. The article should answer one recognizable need instead of trying to cover everything.
Make it easy to scan
Use a clear introduction, descriptive headings, short paragraphs, useful examples, and a conclusion that moves the reader forward.
Review the final draft
Check facts, tone, links, metadata, images, and the call to action before you publish or send the article to an integration.
The article should match the search intent and the promise made by its title and introduction.
Remove filler, unexplained jargon, repeated ideas, and sections that do not help the reader decide or act.
Keep terminology, examples, point of view, and calls to action consistent with the website and brand voice.
Rank Tim can accelerate the first draft, but the final editorial decision should stay with the person responsible for the brand.